Casamini Ecommerce
Decorative products for children's rooms.
Context
The Casamini E-commerce User Interface Design project addresses the necessity for small businesses to adapt and thrive amid the pandemic. Faced with limitations on physical commerce and a surge in online product demand, Casamini, a children's room decoration store, recognized an opportunity to enhance its digital footprint and bolster growth.
Thus, Casamini chose the Loja Integrada e-commerce platform to create a virtual store that promotes brand growth and emotional connection with its customers.
Challenge
The goal is to provide a seamless, inspiring, and highly personalized shopping journey, reflecting the essence of the business in every detail of the interface and it visual identity.
Research
My initial approach involved interviews with stakeholders to understand project goals and constraints, research was conducted to choose the ideal platform to host the ecommerce.
Additionally, the creation of proto personas of potential customers helped understand their needs and preferences for decorating children's rooms.
Competitive analysis identified successful strategies and market gaps. Exploring design trends and themes influenced the ecommerce platform's development.
Evaluating user experience provided insights for navigation and checkout processes. These methods guided the ecommerce platform's alignment with user needs and industry trends.
The first step of the project was to understand Casamini's target audience, as this will guide all design decisions. Parents and relatives concerned with providing a welcoming and magical environment for their children will be the main platform users.
Boost empathy quickly
with proto-personas
I facilitated the creation of proto personas alongside the Casamini team, aiming to enhance our understanding of users, their needs, and interactions with the product or service.
This process guided the design to more effectively meet users' expectations and demands, ensuring a satisfying experience aligned with their needs.
Benchmark
For Casamini's website development, I conducted a benchmark analysis of direct competitors.
This comprehensive assessment involved evaluating various aspects such as layout, navigation, product variety, and user experience.
Based on this information, we identified opportunities to ensure that the Casamini website provides a superior shopping experience and stands out in the market.
Visual Identity/
Style Guide
Designed Visual identity including symbol, logo, colors, typography, and graphics for consistent brand recognition.
Structure
The site map was created to simplify navigation, identify content gaps, and optimize visibility in search engines.
Interface
With the strategy and Information Architecture defined, it was time to think about the interface.
The entire process involved hand-drawn sketches, refinement into wireframes, application of visual design, and development of navigable prototypes.
Conclusion and learning
After the UI project for the Casamini e-commerce of children's decoration, I learned to understand the target audience, ensure usability, and integrate user feedback. These lessons will be applied in future projects, adapting design practices to market demands and user needs.
